Who We Are
The Bodhi Lab is a thought-leadership platform dedicated to helping Indian D2C founders and marketers build distinctive, memorable brands.
We believe the Indian market deserves its own playbook—one that respects local culture, consumer behavior, and market dynamics.
Our Mission
Too many Indian founders copy Western strategies that don't translate to Indian consumers. We're here to change that.
Our mission is to provide actionable, India-specific strategies for brand building through essays, frameworks, and real-world case studies.
The Name
The name "Bodhi" comes from the Sanskrit word meaning "awakening" or "enlightenment"—representing our goal to help founders see brand-building with fresh eyes and strategic clarity.
What We Believe
- Strategy First: Every brand decision flows from positioning
- India-First Lens: No borrowed playbooks from the West
- Story-Driven: Great brands tell stories worth sharing
"Build brands that matter, not just brands that sell."
What We Cover
- Thinking: Long-form essays on marketing strategy and brand building
- Breakdowns: Case studies of successful D2C brands
- Frameworks: Actionable templates and mental models
- Notes: Quick insights and observations